The Cluetrain Manifesto is a book that was written in 2000. Although its only six years ago, this book seems ahead of its time. quite simply, Cluetrain talks the politics and ethos of web 2.0 and library 2.0.
Why I hear you ask? Or perhaps you don't. Well the Cluetrain manifesto discusses the importance of the web as a form of social networking. The four different writers of the book set up a 95 point theses, and number 9 goes as follows:-
'Networked conversations are enabling powerful new forms of social organisation and knowledge exchange to emerge.'
The Cluetrain manifesto is a very good read. Some of it is a bit 'pie in the sky' (who remembers 95 different principles?). But it does point out that social networking in bussiness is good and the new way of aiding business and end users.
I got this for an amazing £2.76 on Amazon
This was second hand as well. But i would highly recommend the book.
8 out of 10.
By the way, there is a great critique of this book to. Well worth a read too.