Search Me : the surprising success of Google by Neil Taylor. What a book. Well actually, this is not that good. Its ok, and when I first read it I thought it was good. Taylor looks into Google, its importance as a 'label' and its quick rise and IPO. But his continually pointing out his own job, is both tiresome and irksome. Neil, I am not reading about you, but the most important search engine thanks. This is totally an abortive for the main course of John Battelle's The Search : How Google and its rival rewrote the rules of business and transformed our culture. I will review this at a later date.
But this book is just to flimsy and at £8.00 that is just not on. Also, the company that prints this book, Cyan Books website is a joke. The basic idea of a commercial website is to show what you sell and produce......This site is just a front page...How 1998?
4 out of 10
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