Sunday, May 14, 2006

Book Review : Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut

Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut By James Marcus looks at employee number 55 of Amazon.com. Marcus is a writer answering a job interview for an internet site in 1996. One forgets how weird this was back then, but Marcus come's over as really enthralled by his new job as a book editor on this site (but not always enamoured with the technology). Marcus gets shares as part of his job (which he sell's when really low....whoops), works late hours packing over the holiday period for Amazon and talks with his boss Jeff Bezos. Slowly, as the technology and the reviews from users come's in Marcus become's more despondent in his role, but always with a smile. This even leads to Marcus penning his own reviews on the site as a joke (which back fires when he wins the Amazon prize). This book is a MUST read. Marcus comes over as a nice guy, stuck in the headlights of the biggest internet store, and laughing at the stupidity of the internal politics.
I also sent him an email saying how good his book was and got a very nice response. 9 out of 10.

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