Long Tail come's to London

News of the day is that Chris Anderson of Wired, is coming to London for a talk at the ICA about his new book LONG TAIL, on the 3rd of July,2006. The book is released on on the 6th of July (I pre-ordered mine here already). Anyhow, in the unlike event you have no idea what long tail is check the wiki entry here. A brief synopsis comes from Chris' website, which describes the long tail as :-

Traditional retail economics dictate that stores only stock the likely hits, because shelf space is expensive. But online retailers (from Amazon to iTunes) can stock virtually everything, and the number of available niche products outnumber the hits by several orders of magnitude. Those millions of niches are the Long Tail, which had been largely neglected until recently in favor of the Short Head of hits.

Anyhow, hope to see you there. Looks worth it.