Adriana Cronin-Lukas followed Canter's keynote. Adriana was from big blog company was next up. She discussed why she became a blogger in the early days. Her first reason was it was 'better than shouting at the TV.' She discussed also the importance social networking, especially as she was working in the political field of blogging. She described blogging became an 'ecosystem for grown ups'.
She then showed a picture of a Peacock when discussing Chris Andersons Long tail, and how the tail is long than the body. I think we all know enough about that, but underlined the business model importance to bloggers. Adriana then discussed a brief history of blogging. Discussing how, at first bloggers were derided by the popular magazines. She points out there is a degree of professionalism within bloggers. she then discussed the importance of Pyra being bought by Google in 2003 and AOL buying web blog inc. in 2005. This indicates how new and old media were merging together. She felt that old media's could no longer reach 'the ultimate audience'. Adriana then provided an interesting quote she had heard previously. This was:-
1. Google sells Reach.
2. Amazon sells reviews.
3. Ebay sells reputation.
These are the new business models.
She then proceeded to discuss the importance of digital natives and gen y, There was more, but I couldn't write quick enough. A very interest talk.