Library advocacy in a digital age

Woodsie girl and wikiman have been discussing how to create library advocacy and the dangers of the echo chamber.
Woodsie girl says on her blog:-

Following a conversation on Twitter this morning, me and thewikiman (@theREALwikiman) are trying to find out if anyone has any good ideas for overcoming the “echo chamber” effect in library advocacy. It’s easy to spend time preaching to the converted, but how do you reach people who don’t use the library, aren’t interested in what you have to say and don’t think you have anything to offer? Any thoughts, please tweet using the hashtag #echolib, or leave a comment here. We’ll be blogging anything interesting we find out.

Well, I had an idea, which maybe good or most like not. I am presently reading Charlene Li's Book Groundswell. In it she discusses how Mini was sold in the USA, whilst Honda and Volkswagen were entering the market in the mid 2000s. This would have eaten into there market share as there product was older. Trudy Hardy, who was in charge of mini marketing wanted to increase or retain market share. So was she did was she listened to mini users, sent out items only they were allowed to recieve along with other idea's (read the book). Anyhow, what she did was she listened to her present users and made them feel unique. Uniqueness and listening are both highly important in any organisation business, but if we make our present users seem unique then there word of mouth will gain us patrons. Its not an original idea, but it's my thoughts on it.