The Medium is the Message article

i was reading Eric Schnell's excellent article If "They" Build It, Will "They" Come?. Eric discusses the Idea of how previously we felt that library websites would create "Build it, and they will come." were as now its more likely "If they build it, will they come?". Eric discusses the "1% rule in library websites. the rules says:-

It's an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will "interact" with it (commenting or offering improvements) and the other 89 will just view it.

Eric's question, that:-

While user centered sites are great in concept, the question is how many customers will actually take advantage of the features? Does the low percentage of customers actually using the advanced features in exsisting customer / user driven warrant the cost in time and resources to build it? By the time such a site is conceived, built and deployed will the paradigm have changed yet again?

Needs to be looked into. Anyhow, as ever, well worth a read.