Wednesday, June 24, 2009

Big business makes poor decisions.....

Seems a couple businesses are trying to use the social web for there corporate means. Firstly, Reed Elsevier officials have admitted that it was a mistake for the STM publisher's marketing division to offer $25 (£15).
Secondly, Habitat have had to apologise for using Hashtags on the Iranian unrest on twitter to direct users to there website.
You got to laugh.

1 comment:

Anthony Brock said...

These corporate mountebanks are a f---- disgrace.
Whichever 20-something-year-old, gelled-hair media creative 'genius' responsible for this - especially the Habitat farrago - should be held to account!