Viral marketing of the library

(Found via here). NPR has an excellent article entitled 'Why the next big pop culture after cupcakes might be libraries'. The article looks at the impact of the viral marketing of libraries via the (excessively) meme'd Old Spice video and Lady Gaga also. The article looks at the positive article's that seem to being picked up, on the importance of libraries in this 'big society' no skills/pay/promotion world.
The article then looks at the positive impact of libraries on societies to. Obviously, people have to pay for them, but they do provide a cultural outlet for many users. But in Britain when I think of of Cameron, Conservatives and libraries I think of Goring:-

Whenever I hear the word culture, I reach for my browning.