Monday, July 17, 2006
Book Review : Stealing Time : Steve Case, Jerry Levin, and the Collapse of AOL Time Warner
Stealing Time : Steve Case, Jerry Levin, and the Collapse of AOL Time Warner by Alex Klein charts the rise and fall of Steve Case and Jerry Levin. It opens with how AOL was formed. It started as an idea to spread music via satelite to Times Warner, who thought it maybe better if they did it instead with games. The books interesting on how gung-ho AOL was and how (along with Netscape) started the internet bubble, when it had an IPO and had money to spend. And bought Times Warner......Unfortunately, when the bubble burst and AOL shares (which helped buy Times Warner) dropped. The pure greed makes the book a great read. Unfortunately, we never here much of the them buying Netscape or much on there idea behind the companies walled garden (which is soon to stop for broadband users if the blogosphere is to be believed. Anyhow, its ok. Lots of business talk (Klein revealed AOL financial antics in the American press). 6 out of 10.