Thursday, November 25, 2010

Marketing Libraries Outside the Echo Chamber‏ event part.3 (Ned Potter)

The real wikiman then took over. He discussed that instances of the echo chamber. He pointed out Seth Godin's article The future of the library, which had librarians jumping bacause of much of its inaccuracies. We responded in our own small, niche bubble, arguing about it amongst ourselves. But not all. Toby Greenwalt wrote a reprisal to Seth on the Huffington Post called To Know the Library Is To Love the Library -- But Who Knows the Library? Ned here is pointing out that we have to reach beyond our circle and inform an educate others where they may or are misrepresenting the profession.
Phil Gave example of others reaching out to the media, which was not in there remit. For example, Phil Bradley (who was actually at the event) had two days talking to radio five about libraries. Secondly, how Chrystie Hill (a librarian) did a talk at TEDx. These are media's you would not associate with libraries and librarians. But, they do make people aware of us. Ned's main point being we all need to be advocates for our profession.
Anyhow, I could add load more, but I will add Ned's closing comment, which was:-

There is no such thing as abstaining from library avdocacy.

Amen to that brother.

By the way, Ned and Laura's excellent presentation can be found here.

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