Thursday, November 25, 2010

Marketing Libraries Outside the Echo Chamber‏ event part.2 (Laura Woods)

Following on from my earlier post (and most likely regurgating Fiona and Ned's post).
Anyhow Laura started the talk by explaining what the echo chamber. It is :-

any situation in which information, ideas or beliefs are amplified or reinforced by transmission inside an "enclosed" space. Observers of journalism in the mass media describe an echo chamber effect in media discourse.

Anyhow, Laura inderlines how librarians on both sides of the atlantic are suffering from fear of closure and how when we discuss this, we seem to discuss it within a 'library bubble' [my quote]. Laura mentioned how we as a profession are an easy target, and that we have many sceptics that see little relevance as now 'everything is online'. Laura felt we should reach beyond our users and make the none users as are (future) advocats. Laura pointed out if we (libraries) were invented today, we'd be seen as something fantastic.

She then said how her an Ned had put out the idea on twitter on getting beyond the echo chamber. Library by day started a post on the subject called Thinking Outloud About The Echo Chamber. In the article she says:-

Are we, the twittering, blogging, technology inclined shouting into the echo chamber? Are we only puffing each other up? Do we care that this defeats our purpose and goals? I guess it depends on your goals. (Some I’m sure, are just happy to have choir to preach to.) But for most of us, its not. If we’re too busy telling each other “right on man” who’s engaging in discussion with those who don’t agree with us? Because let’s face it, they aren’t reading your blog or following you on twitter.

Laura then went on to say we need to hear more about criticism, so we can see how we improve the service and jobs we do. Then Ned appeared from his journey from Leeds (les said the better).

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