Interesting books

I've just quit smoking (or am trying to quit smoking). This has meant rather than going for a cigarette at breaks, I've started reading a lot more. I did read Groundswell. It focuses on how companies can take advantage of emerging social technologies. What a load of tosh. Felt like reading microwaved Clue Train manifesto but at 2 star Michelin restaurant price tag. If you've not read it, well done. I just felt Charlene Li was just trying to make money for Forrester's by underlining how good they are. The book was so bad I sold it on Amazon.
Then I read Cyburbia by James Harkin. He says of that Cyburbia, in his interpretation, is the place to which we go when we spend huge swathes of our time hooked up to other people via a continuous loop of electronic information, and online social networks are only its most visible manifestation. This was a more enjoyable read for me. Looking at the impact of the network society are affecting us and how we interact. Worth a look.
Then I just finished The Accidental Billionaires: Sex, Money, Betrayal and the Founding of Facebook. I really was not expecting much from this but its a good read, and feels more like a thriller. The author Ben Mezrich obviously seems to side with Eduardo Saverin than Mark Zuckerberg as the originators of facebook. This is not surprising as Eduardo gave him the most time in his researh for the novel. The author also does not have the greatest grasp of Facebook. At one stage he describes how open facebook is. Really? It doesn't even allow you to customise your page unlike Myspace. Its also open to data mining users profiles and is often seen as a walled garden.
Apart from that its a good read.

Library advocacy in a digital age

Woodsie girl and wikiman have been discussing how to create library advocacy and the dangers of the echo chamber.
Woodsie girl says on her blog:-

Following a conversation on Twitter this morning, me and thewikiman (@theREALwikiman) are trying to find out if anyone has any good ideas for overcoming the “echo chamber” effect in library advocacy. It’s easy to spend time preaching to the converted, but how do you reach people who don’t use the library, aren’t interested in what you have to say and don’t think you have anything to offer? Any thoughts, please tweet using the hashtag #echolib, or leave a comment here. We’ll be blogging anything interesting we find out.

Well, I had an idea, which maybe good or most like not. I am presently reading Charlene Li's Book Groundswell. In it she discusses how Mini was sold in the USA, whilst Honda and Volkswagen were entering the market in the mid 2000s. This would have eaten into there market share as there product was older. Trudy Hardy, who was in charge of mini marketing wanted to increase or retain market share. So was she did was she listened to mini users, sent out items only they were allowed to recieve along with other idea's (read the book). Anyhow, what she did was she listened to her present users and made them feel unique. Uniqueness and listening are both highly important in any organisation business, but if we make our present users seem unique then there word of mouth will gain us patrons. Its not an original idea, but it's my thoughts on it.